The Kansas City Auto show was a great way to visualize exhibit design, especially if you're looking into persuasive ploys. In our current automobile-industry climate, it was obvious they were pushing sales. Everything was tailored around maximizing your ability to choose and buy with ease, to better your lifestyle, the environment, or your gas mileage. But as 24-year old, with no expendable income, and no enthusiasms for new cars, it was more entertaining/bizarre looking-in. Pretty insane tactics, I must say.
As far as practicality goes, besides the bathroom & fire escape signage, and maps (Bartle Hall way-finding), this kiosk was seemingly sensible—with heavy undertones (oxymoron?) of persuasiveness. Aside from visible, and quite glossy painted tablets, showcasing the color options for your new vehicle, you could also experience all the safety and entertainment benefits with this handy desktop computer.
Hyundai was getting as something with this water graphic backdropping their vehicles—I'm not sure what it was but it made me feel sexy and clean (despite the chemical-ridden air of "new car smell" and rubber tires).
And this, my friends, was a new persuasive experience for me, one I have yet to build immunity to. For my very own visual and audible pleasure was a Vanna White (dressed to the nines in "hot mom/biker chick") describing the displayed vehicle, making rounds as the turntable would spin. Unlike a mp3 track on repeat, or a LCD display/commercial, you couldn't help but notice this women as you passed by; She would look directly at you and speak to you (making an immediate personal connection, that was both refreshing and alluring). She opened doors, gripped the award winning tires, and explained my leather interior options—like it was just her & me. This was all new and unusual to me. Anyone else?
