The trick to being truly creative, I’ve always maintained, is to be completely unselfconscious. To resist the urge to self-censor. To not-give-a-shit what anybody thinks. That’s why children are so good at it. And why people with Volkswagens, and mortgages, Personal Equity Plans and matching Lois Vutton luggage are not.
It takes a certain amount of courage, thinking out loud. And is best done in a safe and nurturing environment. Creative departments and design studios used to be such places, where you could say and do just about anything creatively speaking, without fear of ridicule or judgement. It has to be this way, or you will just close up like a clamshell. It’s like trying to have sex, with your mum listening outside the bedroom door. Can’t be done.
