![](http://1.bp.blogspot.com/_PUXIo-Z4nZE/SMFmDQAA5xI/AAAAAAAAAT8/-iyfezQIIPc/s200/mindmap001.jpg)
Off from there, I created smaller branches addressing the "Swing Vote" idea, "Democratic Values", and "Conservative Values".
![](http://4.bp.blogspot.com/_PUXIo-Z4nZE/SMFn4g0KxhI/AAAAAAAAAUE/NUzrISTQU_k/s200/matix001.jpg)
The original matrix was just an organizer for a number of different ideas I started with and after the meeting I had with my peers, we began to be able to generate new ideas that would fill the gaps in the matrix cells. For instance, a concept that was previously utilizing symbols in a pun was used to ideate symbols in a parody, and so on.