Presenting: Eccentrification Tour






There's something contagious about this family of do-it-yourselfers and fun-loving kooks. The Zenga family has decided to take their antics on the road for the first ever Eccentrification Tour, advocating "active living, creative expression and homemade entertainment." Imagine designing a website for that? Tom Froese tackled such a creative task:

When a 22-person, tall-bike-riding fam­ily going on a road trip called The Eccentrification Tour asks you to cre­ate their web site, you know it’s going to be a dif­fer­ent kind of job. The chal­lenge: how to tell the story of this family’s upcom­ing adven­ture and hon­our their own cre­ative vision whilst res­onat­ing with a diverse audi­ence. Borrowing from the lan­guage of cir­cus and sideshow posters of old, this web site is an inter­ac­tive poster that promises spec­tac­u­lar spec­ta­cles at every stop on their tour.

These are the clients I dream of...